Open business: banks, insurance companies and businesses improve the digital customer experience with CRIF Digital Next

CRIF - a global company specializing in credit bureau, business information, and credit solutions, among the top 50 global companies in the prestigious IDC FinTech Rankings, and holder of an AISP license (Account Information Service Provider) valid in 31 countries - announces the launch of CRIF Digital Next. The solution, which is already available, enables industry operators - banks, insurance companies and businesses - to seize the opportunities generated by Open Business through an open collaborative technology platform, a basket of value added content and services for SMEs and consumers, and a data layer and analytics that are unrivaled on the market.

“In the digital economy, consumers and SMEs are becoming increasingly demanding and require an intuitive and fast customer experience. In the Open Business era, credit companies, insurance companies and businesses are facing tough challenges, but it has also opened up new paths to innovate the customer relationship and expand business, enriching the service offering and adopting an ecosystem approach able to bring significant added value to all the players involved in a shared development journey”, commented Silvia Ghielmetti, General Manager of CRIF.
“By leveraging information assets, analytical skills, significant technological investments, and the continuous drive for innovation which is part of our DNA, today CRIF already supports industry operators in Italy and many other countries around the world with a service ecosystem and platform, helping them in a distinctive and unique way to effectively seize all these opportunities in order to reach the next level.”

This innovative CRIF platform, now live and already with tangible results, offers a unique technological entry point to the private cloud, with new generation APIs, allowing fast, simple and secure access to a broad ecosystem of custom services.

“CRIF Digital Next is constantly evolving thanks to an open and truly collaborative technology. All market players can benefit from CRIF’s international experience, as well as the constant monitoring of highly innovative initiatives in the digital world, resulting from CRIF’s participation in international communities, associations and Fintech incubators”, added Silvia Ghielmetti. “In order to expand the offering of innovative services and to enable a true Open Business, the platform allows the orchestration of a partner ecosystem.”

Grow and improve the digital customer experience: a comprehensive range of ready-to-use solutions

Through the most effective and performing solutions, the CRIF platform is able to:

• a series of key functional areas for a cutting-edge customer journey for individuals and businesses: from customer onboarding to comprehensive identity management including in regulatory terms (KYC), to the account access and aggregation functions typical of PSD2;
• an Open Banking suite that allows you to access, aggregate and classify accounts from any bank within the European Union, and to open credit in an even more inclusive and sustainable way with the reliability guaranteed by CRIF data and methodologies;
• advanced services based on artificial intelligence for more efficient process management;
• a triggering and real-time marketing system based on the multi-dimensional interpretation of events and customer needs in real time.

Digital VAS for businesses and consumers

CRIF Digital Next offers a basket of value added services (VAS) covering increasingly pressing needs, such as cyber security, data protection, Personal and Business Financial Management (PFM and BFM), and an aggregated account view, as well as support for internationalization and business growth, and green services relating to environmental and social impacts.

In particular, in relation to enabling solutions for business models and services relating to environmental and social impacts, CRIF Digital Next already offers real estate and financial intermediaries an infrastructure for “Green Home” solutions and services related to the purchase or energy upgrading of properties.

To innovate the relationship with SMEs, the Business Financial Management solution (BFM), also available as a white label solution, is a true digital advisor which supports businesspeople on crucial issues such as liquidity analysis, monitoring of invoice payments, balancing resources between different current accounts, and monitoring expenses through budgets by category and purpose. The BFM solution can be integrated within the context of applications already offered to SMEs, but can also be used as a new tool to engage customers and offer specific services.

Finally, in terms of “Open Insurance”, CRIF Digital Next offers insurance and bancassurance companies a digital infrastructure for profitable business development, taking advantage of the opportunities offered by PSD2 through its own services and those of Insurtech partners.

Unique data layer and analytics on the market

CRIF’s unique information assets add distinctive value to the platform. Indeed, there is an area specifically dedicated to prospecting and the search for new customers, which can be profiled through innovative features derived from the use of Artificial Intelligence on CRIF’s information assets.

Specifically, CRIF Digital Next provides a laboratory environment, known as CRIF Studio, where data and analytical tools are available to create high-performance custom management algorithms. All the services are developed with a specific focus and attention on compliance with Italian and European legislation.

For more information: digitalnext@crif.com