MANILA, PHILIPPINES & JAKARTA, INDONESIA – CRIF hosted two successful events on "Enhancing the Customer Journey in Asia: Insights from Data-Driven Approaches" on July 4 and 6, 2023, held at the Four Seasons Hotel Jakarta, Indonesia and the Grand Hyatt Manila, Philippines, respectively.

The two events brought together more than 175 industry leaders and professionals to delve into customer centricity and financial inclusion in the Asian market, paving the way for transformative discussions and knowledge sharing.


The event in Manila kicked off with a warm welcome message from CRIF Asia's Managing Director, Simone Lovati. In his opening address, Lovati expressed his gratitude to the attendees and highlighted the importance of trust, collaboration and innovation in revolutionizing the customer journey in the financial sector.

In the Philippines, the audience was treated to an insightful keynote speech from the Deputy Governor of Bangko Sentral ng Pilipinas (BSP), Bernadette Romulo-Puyat, emphasizing the significance of customer centricity and financial inclusion in driving economic growth and development across Asia. She also highlighted BSP's current programs to increase consumer inclusivity and shed light on the vital role of governments and private institutions in ensuring a seamless and inclusive customer experience.

In addition to Deputy Governor Romulo-Puyat's enlightening keynote speech, the event was attended by distinguished representatives from BSP, including Deputy Director Rochelle Tomas from the Consumer Protection and Market Conduct Office and Louie Mel Intia, Project Director of the Credit Risk Database (Project Implementation Unit). Both representatives actively engaged with the audience, answering their insightful questions and providing valuable perspectives on the important topics discussed.


In Indonesia, Professor Sinta Dewi Rosadi, lecturer and renowned expert in personal data protection, delivered the keynote speech. Her address shed light on the crucial role of data protection measures in the dynamic financial landscape and emphasized the need for customer-centric approaches to drive economic growth and development across Indonesia.

Among the notable presentations, Leonardo Piva, Senior Director for Corporate Business Development at CRIF Digital and Credit Journey Solutions, captivated the audience with his comprehensive overview of the holistic approach CRIF adopts to enhance the credit journey. Piva's presentation showcased how CRIF leverages cutting-edge technologies and data analytics to empower financial institutions to deliver personalized and efficient services to their customers.

Atrideb Basu, Senior Director of Consulting at CRIF, explored the topic of humanizing machine learning. Basu's talk explained how integrating artificial intelligence and human empathy can enhance customer interactions and drive better business outcomes.

Another highlight of both events was the engaging panel discussions moderated by Simone Colombara, SEA Regional Sales Director at CRIF. The panel members for the Philippines included Rodericko Reinaldo of PT Bank Negara Indonesia, Bennett Santiago of Rizal Commercial Banking Corporation and Vitezslav Klepetko of Home Credit Philippines. While in Indonesia, the panel members included August Rinaldi Sanoesi of PT. BFI Finance Indonesia Tbk, Margareth Costelo-Zablan of JACCS Finance Philippines and Jan Tjintjelaar of PT. CRIF Lembaga Informasi Keuangan. The panelists took a detailed look at the evolving landscape of traditional and digital retail lending, exploring the challenges, opportunities and best practices within the Asian market. The panel members also fielded questions from the attentive audience, resulting in a vibrant and insightful conversation.


In addition to the panelists and speakers, Carlo Gherardi, Chairman and CEO of CRIF, also attended the events and added to their success, highlighting the significance of CRIF's initiatives in the Asian region.


"We are thrilled to have organized these events and brought together industry leaders, financial institutions and technology experts to discuss the latest advancements in enhancing the customer journey," stated Simone Lovati, Managing Director of CRIF Asia. "By leveraging data-driven approaches, we can create personalized experiences that drive financial inclusion and empower both businesses and consumers in the Asian market."


The events’ success reflects CRIF Asia's commitment to embracing data-driven strategies and creating a customer-centric ecosystem.

CRIF Asia remains dedicated to empowering businesses with actionable insights, cutting-edge technologies and data-driven approaches. By facilitating platforms for knowledge sharing and collaboration, CRIF Asia continues to support the industry in delivering superior customer journeys and achieving sustainable growth in the ever-evolving market.