CRIF Leads the Way at CMS Financial Innovation Chile 2025 with Predictive Engagement Solutions

On August 14th, CRIF will participate in CMS Financial Innovation Chile 2025 in Santiago, one of the most prominent events for financial innovation in Latin America. CRIF will be present with a dedicated booth showcasing tailored digital solutions for the LATAM market, with a special focus on predictive engagement. CRIF’s Strands offering will be a key highlight, demonstrating how these solutions can benefit financial institutions in the region.

The highlight of our participation will be the keynote session titled:
"Engagement Predictivo: El Futuro del Valor Cliente-Banco", presented by: Tiziano Testoni, Chief Proposition Officer - Digital Solutions – Americas 

The session will explore how financial institutions can maximize customer lifetime value by combining data, artificial intelligence, and smart engagement engines that transform the bank-customer relationship from transactional to a deeply personalized and value-driven relationship over time.

Key topics include:

  • Smarter Retail Lending: From early risk detection to personalized customer actions, reducing costs and boosting retention while driving upsell opportunities.

  • Contextual SME Lending: Automated onboarding, ERP integration, enriched insights, and tailored recommendations to attract and retain SME clients.

With real-world success stories and a suite of modular, proven solutions available both on-premise and in the cloud, CRIF is a strategic partner for financial institutions aiming to maximize Customer Lifetime Value.

 

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