GenAI Factory: a unique transformation venture

The GenAI Factory is CRIF’s dedicated venture for developing, testing, and scaling generative AI (GenAI) solutions.

Launched in 2023, the GenAI Factory is CRIF’s strategic response to the GenAI revolution. It’s a centralized hub designed to accelerate the creation and deployment of AI solutions that empower our clients, enhance operational excellence, and deliver an exceptional experience.

The hub brings together and harnesses the diverse expertise of our company, including data management specialists, product innovators, data scientists, solutions architects, and engineers.

Together, we identify and cultivate cutting-edge AI opportunities and solutions, to set new industry standards and advance the fintech landscape and B2B enterprises.

5 core principles

  • Ethical Governance

    Ensuring responsible AI use, addressing biases, and complying with regulations

  • Data Mastery

    Leveraging CRIF’s extensive data assets to power GenAI models

  • Experimentation

    Fostering a culture of innovation to explore new possibilities

  • Efficiency

    Streamlining operations to deliver practical, impactful solutions

  • Measuring and Benchmarking

    Continuously assessing performance and outcomes to drive continuous improvement

The real benefits of our solutions for our clients

Real impact: What we have delivered so far

Our commitment to innovation and excellence means that every client, whether in the finance industry, telecommunications, or other fields, can experience the advantages of our advanced AI-driven technologies.

The integration of GenAI into our core products and data assets ensures that we stay ahead of the curve, continuously enhancing our offerings and driving success for our clients.

  • Rocket Launch Light

    Enhanced Operational Efficiency

    By integrating GenAI into core workflows, CRIF can streamline document processing and automate compliance-related tasks. This not only reduces the manual effort and turnaround time, but also improves accuracy and consistency across operations. GenAI enables teams to focus on higher-value activities by handling repetitive and rule-based processes with speed and precision

  • Hands Holding Diamond Light

    Secure Risk and Compliance

    GenAI is leveraged to strengthen credit risk modeling, enhance fraud detection capabilities, and ensure robust regulatory compliance across multiple sectors. Through intelligent pattern recognition and adaptive learning, AI systems can identify anomalies, predict risk scenarios, and support decision-making with greater confidence and transparency

  • Trophy Star Light

    Excellent Customer Experience

    CRIF uses GenAI to power hyper-personalized insights and conversational interfaces that adapt to individual customer needs. Whether in banking, insurance, or other industries, these AI-driven experiences offer seamless interactions, tailored recommendations, and intuitive support—creating a more engaging and differentiated journey for every client

  • Microchip Light (1)

    Advanced AI Agents

    Sophisticated AI assistants have been introduced to help users handle complex reporting, data analysis, and strategic planning tasks. These agents act as intelligent collaborators, capable of interpreting business data, generating insights, and automating routine deliverables—freeing up time and enhancing productivity across teams

The role of InnovEcoS

Central to the success of the GenAI Factory has been InnovEcoS, CRIF’s global innovation hub.

InnovEcoS ensures a fast track from experimentation to implementation and scale by adopting a venture-building, open-innovation approach. This facilitates rapid development while tailoring GenAI applications to meet specific needs, both internal to CRIF and external, aimed at delivering extended value to our clients.