May 2022

CRIF in Germany at the OMR 2022 event

On May 17 & 18, OMR 2022 took place in Hamburg, the biggest festival for the world of digital data.

The CRIF Data and Marketing Solutions team showed visitors their company address and data optimization solutions. Andreas Witschel, Goekmen Oezkan, Svenja von Holtz and Laura Schmidt were there.

After a 2-year break due to coronavirus, the first day was unusually crowded with many visitors. The second day, on the other hand, was packed with many high-quality and technical discussions.

"Automated, data-driven & digital: is your B2B sales process ready for the next level?". Thorn Thaler spoke about this topic on the OMR Dialog Stage and took a look behind the scenes of modern customer management. He covered everything from "simple" automated customer list matching to complex predictive models to help make the B2B sales process of the trade fair visitors ready for the next level. He also reported on the current challenges in B2B sales and presented three approaches to optimizing B2B sales.

The OMR event was very informal and relaxed, and some of our partners were also there so we could talk about joint projects. CRIF + OMR was an excellent match, because at our CRIF stand, 99% of inquiries were about our DAMS solutions.
Finally, as a company it was nice to be able to take part in OMR 2022 across departments, from Corporate Sales, Product Management and Marketing, and to have the opportunity to meet many new interesting customers.