Credit card origination strategy design and initial credit limit algorithm definition
In a highly competitive context like the Chinese Retail Credit Card market, where hundreds of banks have been struggling to increase their customer base for years, CRIF has designed a best practice origination strategy and initial credit limit algorithm to enable one of Chinese major bank to become a leading and innovative market player.
CUSTOMER – One of Chinese major banks
NEEDS – To design of an optimized Credit Card Origination Strategy and define an initial Credit Limit algorithm based on available internal and external information
SOLUTIONS - CRIF consulting based on CRIF’s international best practices tailored to the Chinese market and specific bank needs and business plan strategy; StrategyOne Decision Engine for the implementation of the designed strategy and algorithm.
Optimized strategy, mainly relying on external on-line data sources with a view to:
- maximizing the customer experience
- minimizing customer visits
- minimizing the required paper documents to be provided
Optimal initial credit limit algorithm, which should achieve both sales and risk targets.