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Margo

Margo supports your sales force, conducts market research on prospects and validates your lead generation process

What is Margo, CRIF's market analytics solution?

Margo is CRIF’s cutting‑edge sales acceleration and marketing intelligence platform that helps you unlock valuable data insights to expand your customer base, minimize risks, and launch targeted campaigns. Automate master data cleansing, customer analysis, and collaboration. Elevate negotiations and close deals on the go with real‑time updates. Accelerate your growth journey by ensuring every decision is backed by smart, reliable data.

Unleash the potential of your business, streamline your sales organization, analyze markets and find new prospects to increase your business opportunities.

Key Benefits

  • Better sales performance

    Drive faster growth with data‑driven insights that surface top opportunities, sharpen focus, and convert prospects into loyal customers.

  • Higher engagement and redemption rates

    Create more meaningful interactions with tailored offers that resonate and drive higher participation and conversions.

  • Reduced customer acquisition costs

    Target the most relevant prospects with smarter data insights, reducing waste and lowering marketing costs.

  • Business growth

    Turn data into smarter decisions that help you scale faster, understand customer needs, and fuel sustainable long‑term growth.

Success Stories

How we helped our clients unlock their potential

  • Leading Italian banking group with 500 branches and 1 million clients

    The client needed to improve synergy across marketing, sales, credit, and IT. It required a solution to analyze prospects using advanced analytics and financial KPIs.

    • Margo collaborative platform with prospecting and commercial campaign manager
    • Customized risk indicators to assess prospects

    +30%

    Conversion rate

    -8%

    Operating costs

  • Prominent telecom operator with a widespread commercial network

    In need of a solution to manage its extensive commercial network and measure performance, the client was looking for ad hoc Telco Analytics to customize its offerings.

    • Commercial Campaign Manager to share info and coordinate hierarchical sales departments
    • Telco analytics to prioritize prospects

    +20%

    Conversion rate

    +9%

    Average contract value

  • Energy provider with a focus on small enterprises

    The client required analytics to segment the market and fine‑tune its campaigns targeting small businesses. They were looking for a smart and transparent tool to manage their agents and coordinate commercial campaigns.

    • With energy analytics, the client scans the market to select targets and territories, identifying new prospects
    • Manages commercial campaigns all in one tool

    +25%

    Time for sales activities

    -5%

    Operating costs

  • Primary insurance group with more than 15 million clients

    The client aimed to expand its SME target segment and support its network of agencies with a mobile‑accessible tool for prospecting and campaign management.

    • Full coverage of SME targets enabled by Master Data Management
    • Empowering the salesforce with prospect insights to facilitate engagement, along with a campaign management tool available on mobile devices

    +15%

    Engagement rate

    +12%

    Process optimization

Main Features

Margo helps you unlock the full value of your data by giving you a clear view of your customer portfolio, structuring the market into actionable segments, and spotting new prospects that resemble your best clients. This enables more targeted acquisition, smarter prioritization and faster, data‑driven commercial growth.

Margo enhances every commercial decision by combining risk indicators, semantic search and advanced analytics to surface the most relevant prospects and opportunities. It helps teams quickly assess reliability, explore the market with intuitive search capabilities and activate data‑driven actions that strengthen acquisition, reduce uncertainty and accelerate growth.

Margo centralizes portfolio insights and makes them easily shareable across teams, giving salespeople the information they need to act quickly and confidently. It supports collaboration, aligns commercial efforts and provides clear performance tracking, helping organizations stay focused on the opportunities that drive measurable growth.

Margo connects seamlessly with your CRM and automates data flows across the sales cycle, ensuring that enriched business information, risk insights and analytics are always up to date. This reduces manual work, improves data quality and gives sales teams immediate access to the intelligence they need to act faster and more effectively.

Margo strengthens every commercial action by grounding it in verified, official data sources and continuously enriching customer and prospect records with high‑quality business information. This ensures reliable insights, reduces uncertainty and gives sales and marketing teams a solid, up‑to‑date foundation to target, qualify and engage the right companies with confidence.

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