Dubai, October 19, 2020

UAE-Israel treaty: Data insights will be key for sizing up deals

UAE companies looking at opportunities in Israel – whether a large corporate or an SME – should “work smart and leverage the power of data,” says Manjeet Singh Chhabra Managing Director – CRIF Gulf (Dun & Bradstreet), noting that CRIF Gulf (Dun & Bradstreet) has already worked with a number of UAE companies to analyze the Israeli market, such as cloning their ideal customer in the Israeli market context, charting the competitive landscape, and determining how a company’s unique selling proposition positions them within their market segment.

“People are hungry for this, but there is so much information out there, we need to analyze it, cut through the deluge of data points to find the right information, and make sure that it’s not getting cluttered in my decision-making,” says Chhabra.