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MASTER Families and small businesses in each municipality


Potential and consumption for private citizens and micro-enterprise, families and small businesses in each municipality
For an up-to-the-minute, detailed picture of the territory, CRIF Decision Solutions' MASTER service segments families into 8 categories according to the profession of the head of household; for each category it estimates the number of families, their income, the policies they hold, and annual premium costs for each branch. This data, which can all be totalled, reconstructs the true context for each agency. Designed to operate with STRAT, MASTER provides scientific, impartial grounds for setting agency targets and helps rationalize all local policy decisions: the creation of new agencies/sub-agencies; divisions and additions; harmonization of agent potential; marketing and communication plans; identification of test areas.