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Agency segmentation
The health status of the traditional network
The renewed interest of management in the efficiency and profitability of the traditional network, which is now facing an increasingly competitive market, can be seen in its strong focus on greater familiarity with agents. The segmentation process uses multivariate statistical methods to identify groups of commercial venues with similar problems, so that uniform, targeted measures can be taken.
This tool from CRIF Decision Solutions identifies to what degree each agency deviates from one or more "models" (agencies with a profile considered strategically ideal for that market); it suggests action that can be taken to steer it towards the optimal model, taking into account the personal characteristics of each agent, as well as variables related to their portfolio, organization, and territory.